声音简介
It turns out the initial planning for the Paris site relied on assumptions about the total number of likely visitors and how long they would each stay.The projections were based on population density in concentric circles around the planned park, weather patterns, income levels, and other factors; the plan projected 11 million visitors per year. In the other theme parks, the average Disney guest stayed for three days. So the model multiplied 11 million people by three days, projecting 33 million “guest days” every year. Disney built hotels and infrastructure to support that number.
Well, it turned out that Disney did have around 11 million visitors in that first year. But, on average, they stayed only one day versus the three days they stayed in the other parks.
例如,迪士尼在南加州、佛罗里达州和东京推出的主题公园蓬勃发展。但是他们在巴黎郊外的第四个公园,在很长一段时间就是一场灾难。头两年他们损失了大约10亿美元。三次巨大的成功之后,公司怎么会把事情搞得如此糟糕?
事实证明,位于巴黎的公园最初规划是基于对潜在游客总人数以及每个游客将停留多长时间的设想。这些预测基于以规划公园为圆心辐射的人口密度、天气模式、收入水平和其他因素;该计划预计每年有1100万游客。在其他主题公园,每个迪士尼游客平均停留三天。因此,该模型将1100万人乘以3天,预计每年有3300万“客人日”。迪士尼建酒店和基础设施来支持这一数字。
事实证明,迪士尼在第一年确实有大约1100万游客。但是,他们平均只呆了一天,而在其他公园他们呆了三天。
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