声音简介
At a basic level, there are two goals investors have when they put money into a company: growth and profitability. Neither is easy. Professor Amar Bhide showed in his Origin and Evolution of New Business that 93 percent of all companies that ultimately become successful had to abandon their original strategy— because the original plan proved not to be viable.In other words, successful companies don't succeed because they have the right strategy at the beginning;but rather,because they have money left over after the original strategy fails,so that they can pivot and try another approach.Most of those that fail, in contrast, spend all their money on their original strategy— which is usually wrong.
The theory of good money and bad money essentially frames Bhide's work as a simple assertion. When the winning strategy is not yet clear in the initial stages of a new business, good money from investors needs to be patient for growth but impatient for profit. It demands that a new company figures out a viable strategy as fast as and with as little investment as possible— so that the entrepreneurs don't spend a lot of money in pursuit of the wrong strategy. Given that 93 percent of companies that ended up being successful had to change their initial strategy, any capital that demands that the early company become very big,very fast,will almost always drive the business off a cliff instead. A big company will burn through money much faster, and a big organization is much harder to change than a small one. Motorola learned this lesson with Iridium.
资本的好坏理论
基本上，投资者在投资一家公司时都有两个目标:增长和盈利。两者都不容易。阿玛尔·拜德教授在他的《新商业的起源和演变》中表明，最终成功的公司中有93%不得不放弃他们的既定目标——因为后来证明最初计划不可行。换句话说，成功的公司，一开始就有正确的战略也不一定能成功，能成功是因为他们在既定目标失败后还有剩余资金，用于转向并尝试另一种方案。相比之下，大多数失败的公司都是把所有的钱都用在既定目标上——这通常是错误的。
资金好坏的理论，本质上就是拜德作品理论的简单描述。一个新项目的初始阶段，制胜策略尚不明确时，好资金不应该急于求利润，而是长线增长。新公司要以尽可能少的投入尽快地制定出可行的计划，这样企业家就不会花很多钱去实施错误的计划。鉴于93%最终成功的公司都改变他们的既定目标，任何要求公司早期就变得非常大、增长得非常快的资本，几乎都会将生意推下悬崖。大公司烧钱烧得更快，大型组织比小型组织更难转向。摩托罗拉的铱星项目教训深刻惨重。
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