Susan三叶草 2022年1月12日上午7:39

2022-01-12 07:59:0501:30 17

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In fact,because IKEA does the job so well, many of its customers have developed an intense loyalty to its products.My son Michael, for example, is one of IKEA's most enthusiastic customers because whenever he needs to furnish a new apartment or a room,he has learned that IKEA does the job perfectly.Whenever friends or family have the same job to do,Michael will cite chapter and verse on why IKEA does the job better than anyone else.
When a company understands the jobs that arise in people's lives, and then develops products and the accompanying experiences required in purchasing and using the product to do the job perfectly, it causes customers to instinctively “pull” the product into their lives whenever the job arises.But when a company simply makes a product that other companies also can make— and is a product that can do lots of jobs but none of them well—it will find that customers are rarely loyal to one product versus another. They will switch in a heartbeat when an alternative goes on sale./
事实上，由于宜家如此出色，许多顾客对其产品产生强烈的忠诚度。例如，我的儿子迈克尔就是宜家最热情的顾客之一，每当他需要装修新公寓或房间时，他都认为宜家最棒。同样的，朋友或家人有同样的需求时，迈克尔都会举一反三地解释为什么宜家比任何商家都做得好。
一家公司能了解人们生活中出现的问题，并且开发的产品以及购买和使用产品时的体验都很到位时，一旦客户有需求，就会本能地购买其产品。但是，当一家公司只生产市面雷同的产品时——这种产品好像有很多用途，但没有一项是突出的——很难让客户产生忠诚度。当市面上有别的商品时，他们就转而购买另他们心动的商品了。