A promising plan

2022-03-11 18:36:3201:22 5

声音简介

Everybody agreed this was a promising plan...everybody except the chief financial officer. When he saw that the plan involved spending money to build new mills,he put the brakes on.“Why should we build a new mill? We have 30 percent excess capacity in our existing mills.If you want to sell an extra ton of steel,make it in our existing mills.The marginal cost of producing an additional ton in our existing mills is so low that the marginal profit is four times greater than if we build a completely new mini-mill.”
The CFO made the marginal-thinking mistake.He didn't see that by utilizing the existing plant,they were not changing their fundamental cost of making steel at all. Building a completely new mill would have had an up-front cost, but then given the company a new and important capability for the future.
每个人都认为这是一个有前途的计划...除了首席财务官。当他看到这个计划中需要花钱建造新工厂时，他就踩了刹车：“我们为什么要建一座新工厂？我们现有的工厂有30%的过剩产能。如果你想多卖一吨钢，可以在我们的工厂里生产，多生产一吨的边际成本非常低，边际利润比我们建立一个全新的小型工厂高出四倍。”
首席财务官犯了边际思维的错误。他没有看到，通过利用现有工厂，他们根本没有改变炼钢的基本成本。建立一个全新的工厂将有一个前期成本，但会给公司一个新的和重要的未来能力。

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