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Without a purpose,the value to executives of any business theory would be limited.Even though theory is able to predict the possible outcomes of an important decision,on what basis would the executives be deciding among them to determine which is the best outcome? For example, if I had presented my theory of disruption to Andy Grove and General Shelton without there being a clear understanding of the purpose of their respective organizations, I would have been little more than a facilitator of opinions. Purpose was the critical ingredient that guided them in the application of the theory.
In a similar way, to maximize the value of the advice in this book,you must have a purpose in your life.For that reason,I want to describe to you the best process I know to develop a purpose, and illustrate it with the example of how I used this process in my own life. Mine was a rigorous process,and I recommend it to you as well.
但是如果一个企业没有明确的、公认的目标，那么，它的影响和作用将会是非同寻常的。企业目标起到灯塔的作用，让员工的注意力聚焦在真正重要的事情上。这个目标还会使企业比任何一个管理者或者员工存在更久。苹果公司、迪士尼KIPP学校（在城区内，特许成立并且有突出成就的学校）以及阿拉文眼科医院（印度一家眼科医院患者人数超过世界上任何一家医院）都是这样的例子。
没有目标，任何商业理论对于管理人员的价值都是非常有限的，即使它可以被用来预测一个重要决定可能带来的结果，在此基础上，管理人员对这些结果进行评价，从而决定哪个是最好的。例如，如果我将我的破坏性创新展示给安迪•格鲁夫和谢尔顿将军时，对他们的目标没有清晰的理解，那么我就跟一个讲解员没有什么区别。
同样道理，要将本书中建议的价值最大化，你必须为自己的人生设定目标，为此，我要向你们描述我所知道的设定目标的最好方法，并举例说明我在自己的人生中是如何使用这一方法的。我对自己目标的设定是一个严格要求自己的过程，我也会向你介绍这一过程。
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