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【主讲人】Marc Randolph 马克·伦道夫
马克是一名经验丰富的硅谷企业家、顾问和投资者，网飞的联合创始人、首任首席执行官，为网飞起了名字并设计了界面。此外，他还创办或联合创办了至少6家成功的初创企业，以首席执行官教练的身份指导了一批新兴的企业家，包括近期以26亿美元出售给谷歌的智能软件开发公司Looker Data Sciences的联合创始人，并投资了许多成功的科技企业。
【背景介绍】
网飞是美国流媒体巨头，它与 脸书、亚马逊、谷歌并称为“美股四剑客”。网飞目前的市值逾两千亿美元，坐拥近两亿订阅用户，粉丝遍布世界多个国家和地区。其首创的电影算法推荐与会员制，及其缔造的《纸牌屋》和多部热门影视剧，更是改变了人们消费娱乐的方式。
公司成立之初，员工曾在餐厅和汽车旅馆借用会议室，上线当天服务器崩溃，2003年濒临破产裁员三分之一……在成为内容巨兽之前，它的经营曾很失败。回顾创业历程，有创始人的相爱相杀，从亲友轮下手的融资，超A员工离职，用户取消订阅，来自合作方的嘲笑，巨头的并购风险……网飞曾一度如履薄冰。让我们一起学习下马克的创业观吧！
【双语演讲稿】
I don't think about failure as failure, and I've kind of only now realized in the last handful of years what's going on. Is that I never fall in love with the idea. I always fall in love with the problem, and when you fall in love with the problem. The problem never goes away. The problem never fails, the problem is always there, and then what happens is all these things which were your ideas when they fail, who cares?
我不认为失败是失败，我现在才意识到在过去的几年里发生了什么。那就是我从来没有爱上过任何想法，我总是爱上问题。而当你执着于问题的时候，问题永远不会消失。问题永远不会消失，问题总是在那里，然后发生的是所有这些事情，这些你的想法，当它们失败时，谁在乎呢？
It was just an idea that I was trying, and I've learned something from that idea that each of these failures is a jumping off point to more exploration. Even when something goes totally wrong, at least now. I can across those three things off the list, and I've narrowed down the possible approaches I have which actually might work. It's one of the things that's taken me a long time to learn, and I have learned that ideas don't count for shit, they they go. I hear so many pitches, you know I do a lot of angel investing. I work with entrepreneurs all over the world. They all want to pitch me on the idea and they are fun and you are listening but the thing is no idea, zero ideas end up turning into the companies that they become.
这只是我正在尝试的想法，我从这个想法中学到了一些东西。这些失败都是一个跳板，让我探索得更多。即使有些事情完全错了，至少现在这样，我可以把这三件事从清单上划掉，我已经缩小了范围，可以专注其他可行的方法，这些方法实际上可能是有效的。这是我花了很长时间才学会的事情之一，我发现想法不算什么。我听到了很多路演，我做了很多天使投资，我与世界各地的企业家合作。他们都想向我推销他们的想法，他们很有趣，但问题是没有想法最终会变成他们的公司。
The successful companies all are this winding path of one thing leads to another, almost never in fact never do things that are successful goal lead directly from the idea they started with. And so what I've learned is that the key thing is you gotta do it. That the more time you spend thinking about it, the more time you are wasting, they are trying to envision that, "can I see around the corner", "can I figured it out and even worse, entrepreneurs get these things stuck in their heads and they're safe and they're warm and they can build them and they can make them into multi national corporations, and they can imagine and all the amazing things when everyone is using this app without spending the first moment figuring out how they're going to actually get the one person to use the app.
成功的公司都经历过曲折的路径，一件事引致另一件事发生，事实上，没有一家公司是因为他们原始的想法直接成功的。因此，我所学到的是，你必须去做。你花的时间越多，你浪费的时间就越多，他们试图设想，“我能看到拐角处吗？”，“我能想出办法吗？“，更糟糕的是，创业者的脑子里净想着，一切事安全的，是温暖的，他们可以创建成功，可以把它们变成跨国公司，他们可以想象当全世界都在使用这个应用程序，而没有花第一时间想出，他们要如何让人们开始使用这个应用程序。
And here's the trick. The one way is you just got to do it. You have get to say, "I am just got to start and I'm going to start completely half-ass and I know I'm gonna stumble. It's not going to work. But by taking that first step, I am going to start the process of learning what might work. And what I've learned, my process, is to break down all pride, to break down all sense that this is going to happen to work well, and just freaking do it. And what's taken me a while is to get more and more comfortable with how crappy it can be and still be a learning experience. And I've come to learn that this, in my opinion is the skill that separates the great entrepreneurs from the mediocre ones. It's not how good their ideas are, but how clever and creative they can be about figuring out ways to try their ideas, quickly, simply and cheaply.
这就是诀窍。唯一的方法是你必须去做，你必须说，”我就这样开始吧，我将在半桶水的状态下开始，我知道我将会跌倒，这不可能成功的，但迈出这第一步，我就开始学习什么是行得通的。”而我所学到的，是放下所有的骄傲，放下所有会有好事发生的感觉，只是疯狂地做。我之所以花了这么长时间，是因为我在让自己适应，它可以在多么糟糕的情况下仍让我学到东西。我逐渐了解到，在我看来，这是区分伟大的企业家和平庸的企业家的一点。不在于他们的想法有多好，而是他们能够有多聪明，而且有创意的提出快速、简单和低成本的方法来实行他们的想法。
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