Episode 29: Chinese Social Media with Influencer Mei Zhang

For this episode we’re exploring the world of Chinese social media with WildChina founder and Chinese social media influencer, Mei Zhang. 

Despite having the world’s largest social media market with over a billion users, to rest of the world, the Chinese social media sphere is largely considered an enigma, with language and geo-barriers effectively shrouding it in mystery to those outside China. In late 2020 Mei started posting on China’s social media platform Little Red Book and has since gained influencer status with over 270k followers and counting. In this episode we cover China’s leading social media platforms, the user demographics, trending content, and more.

本期节目中，我们将与WildChina创始人、中国社交媒体影响力人物张玫一起探索中国社交媒体的世界。尽管拥有全球最大的社交媒体市场和超过10亿的用户，但对世界其他地方来说，中国的社交媒体领域在很大程度上被视为一个谜，在中国以外的人看来，语言和地理障碍有效地掩盖了它的神秘。2020年底，玫开始在中国社交媒体平台“小红书”上发帖，自那以后，她的影响力已经超过27万，而且还在增加。在这一集中，我们将介绍中国领先的社交媒体平台、用户人口统计数据、趋势内容等。