virgil

up to that but i as soon as i got on
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campus i said to my friends my community
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i was like i'm only going to put 50
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percent
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of my effort into school quote unquote
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school and i'm going to raise my
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interest up 50
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to actively treat them equal that's when
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i started djing that's why hip-hop and
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music i was like that's not low that's
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not what i do
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outside of school
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that's what i do that's what i'm into
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skateboarding and literally to get to
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where i'm at today if i hadn't spent so
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much time on that other 50 percent
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being curious about art and learning
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things that weren't on my curriculum
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i wouldn't sit before you today there
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was a farmer's market that my roommate
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and i we were getting
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like we weren't eating fast food he was
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like i want to be a chef and i was like
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you're my roommate let's do this so my
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classroom
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just kept getting bigger you know that's
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why i travel that's why i don't see a
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limit between paris and chicago it's
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like i live here but no that's that's
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not there's no limit
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and i think that
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young people
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i know it's hard it's lofty goals to be
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like don't believe and abolish a
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stereotype and don't believe the box
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that they put you in
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but life is so short
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that
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you can't waste even a day
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subscribing to what someone thinks you
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can do versus knowing what you can do
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and that's like the switch
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it's it's like the switch in your head
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is if you can get to a place where you
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can act on that in the next hour after
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we're done speaking i guarantee you it's
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a domino effect everything just starts
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like
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sort of like you know obliterating
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itself away it's this like i'm designing
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this uh candle right or like the student
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or the classroom
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is this like
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if i put this candle in an all-white
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gallery space it looks like a piece of
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art if i put it on like in a garage it
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looks like a piece of trash
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you know like someone would throw it
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throw it away it's dented
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and i think i often use this analogy and
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design i could either design the candle
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and spend a lot of time like telling you
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about the candle or i could just
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design the room and that it sits in i
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think
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one of the greatest lessons that i've
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learned in building sort of like my
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sort of career path and like
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streetwear or fashion
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is in an ironic way it's like being very
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concise
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you know i think
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because your life especially like a
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young life it's like absorbed by like
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things that you've been into like very
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passionately
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and then
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you know when you start a brand you can
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often try to like whip them all together
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to make one big story but
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it also it surprisingly takes less
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for a brand concept
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the less it is the stronger it is
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the more focused the more
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you know when your brain starts drawing
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parallels between saying like olympics
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uh
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nintendo and
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anime then it can start to get a little
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bit like fuzzy
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as to like what does the brand really
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mean you know like
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the biggest trick in design that i use
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is just like hyper focus and then repeat
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you know make one thing and then it's
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like a template so
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when i see this i see like seven brands
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you know seven strong brands like an
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amazing you said um some amazing like
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things that you might not even realize
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because you're so like into the whole
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world that you know this is you and then
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you have one brand you know
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it's also smart to think to realize it's
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like you don't just have one brand in
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you you know it's like there could be
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more so just going back out of things
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that i've heard in your sort of pitch
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that you should consider
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like focusing in on that and not
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everything now you're just working for
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yourself like as you go on over like the
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next
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time period
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like you should be thinking not
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necessarily that's why collabs work it's
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like hey i'm gonna do a collaboration
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with
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this brand or this model or this website
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then all of a sudden they start talking
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about and then you're talking about then
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now you have two people talking about
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the same thing which is going to grow
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your audience right now
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if all your stuff is just kind of
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going to your audience it's sort of
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insular i'm going to fold it they all
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just go to the background
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and you pull in certain things
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but it's like this you're
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like
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when you talk about your brand i should
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only know this
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it's a construct you know it's not
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it's a way your brand stands for this
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that way you can always go into canada
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you can always go into like a sort of
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military nuanc