【场景篇】如何用英文讨论打折促销方案（二）

2023-12-01 17:22:2012:43 3.9万

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背景：里面一共有2个人物,分别是X品牌的市场经理Joyce和营销顾问Cooper。

纯英文对话示例
Joyce: Ok, let's get back to the point. I need your suggestions about the sales promotion plan. I come up with several ideas to achieve the goal, but I cannot make my final decision to take one of them. I know you are a specialist in this area, so I am quite sure that your suggestions would really help.

Cooper: Oh, I'm really flattered. What are these ideas?

Joyce: Firstly, I am thinking about a plan that people could have a strong feeling of getting a good deal. We could offer customers chances to use 99 dollars to buy any products in the shop during the promotion period. Then another idea comes to my mind. We could provide customers stored-value cards with lower price but higher value. For example, they could use only 800 dollars to buy our stored-value cards with 1000-dollar value. Finally, I am also considering to give a direct discounts when customers buying products totally valued 200 dollars and over. What do you say?

Cooper: Well, in my opinion, the stored-value card one would be suitable for your business model. This method would not only motivate old brand members to add their money into the membership, but also attract new customers to join. Furthermore, people may not regard this event as a discount event but a real good bargain.

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中英文对照对话示例
Joyce: Ok, let's get back to the point. 好的，我们回到正题吧。I need your suggestions about the sales promotion plan. 我需要你关于打折促销方案的建议。I come up with several ideas to achieve the goal, but I cannot make my final decision to take one of them. 我想到几种实现目标的方案，但是不能做最终抉择选择哪一个。I know you are a specialist in this area, so I am quite sure that your suggestions would really help. 我知道你是这个领域的专家，所以我相信你的建议一定对我有帮助。

Cooper: Oh, I'm really flattered. What are these ideas? 哇，你过奖了。这些方案是什么呢？

Joyce: Firstly, I am thinking about a plan that people could have a strong feeling of getting a good deal. 一开始，我想到一个让人们强烈感觉自己捡到便宜的方案。We could offer customers chances to use 99 dollars to buy any products in the shop during the promotion period. 我们可以给客户提供在促销期间用99元买到商店里的任意一件商品的机会。Then another idea comes to my mind. 然后我又有了另一个想法。We could provide customers stored-value cards with lower price but higher value. 我们可以提供给客户低价格但是高价值的储值卡。For example, they could use only 800 dollars to buy our stored-value cards with 1000-dollar value. 例如，他们可以只花800元购买到1000面值的储值卡。Finally, I am also considering to give a direct discounts when customers buying products totally valued 200 dollars and over. 最后，我还在考虑给购买商品价值总额等于和大于200元的客户直接给于折扣。

Cooper: Well, in my opinion, the stored-value card one would be suitable for your business model. 嗯，在我看来，我认为储值卡方案比较适合你们的商业模式。This method would not only motivate old brand members to add their money into the membership, but also attract new customers to join. 这个方法不仅可以刺激老客户充值，还会吸引新顾客加入会员。Furthermore, people may not regard this event as a discount event but a real good bargain. 而且，人们可能不会把这次活动看成一个打折活动而是一个真的好买卖。

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词汇&短语
get back to the point 回到正题
achieve the goal 实现目标
take 采取
I'm really flattered 您过奖了
strong feeling 强烈的感觉
get a good deal 捡到便宜
offer chances 提供机会
come to one's mind ...涌上心头，想到...
stored-value card 储值卡
What do you say? 你的意见如何？
be suitable for ...适合于...
business model 商业模式
motivate sb. 激励某人
regard sth. as... 把...看做...
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