声音简介
《从为什么开始》节选（1）
By Simon Sinek
There is a big difference between repeat business and loyalty.
Repeat business is when people do business with you over and over and over again.
Loyalty is when people are willing to turn down a better product at a better price or suffer inconvenience to continue to do business with you.
Loyal customers often don't even bother to research the competition or entertain other options.
Loyalty is not easily won. Repeat business, however, is.
All it takes is more manipulations.
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