声音简介
《从为什么开始》（2）
By Simon Sinek
A simple claim of better, even with the rational evidence to back it up, can create desire and even motivate a decision to buy, but it doesn't create loyalty.
If a customer feels inspired to buy a product, rather than manipulated, they will be able to verbalize the reasons why they think what they bought is actually better.
Good quality and features matter, but they are not enough to produce the dogged loyalty that all the most inspiring leaders and companies are all able to command.
It is the cause that is represented by the company, the brand, or their products that inspires loyalty.
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