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India’s Restaurant Industry Is Resetting Its Menu for A Post-Covid-19 World
The Covid-19 pandemic has crushed the dining-out culture in India.
Most dine-in restaurants across the country have either remained shut for the last 80 days or stayed deserted as people practice social distancing. The trend is unlikely to reverse in the coming months as India is still witnessing a constant rise of Covid-19 cases.
Now, to salvage their livelihoods, restauranteurs in the country are reinventing their businesses in ways that would not only benefit them during the pandemic but even beyond. While some have overhauled their menus to add healthier options, others are opting for better packaging and even ensuring more on-premise hygiene.
Karma Hospitality, which runs a chain of boutique hotels and resorts across popular Indian tourist destinations under the Treehouse Hotels brand, has changed its menu to ensure fewer people come in contact with the food while it is being prepared. “Any dish which requires more than one chef has been removed,” said Jayant Singh, founder and managing partner of Treehouse.
Also, the company is adding dishes and beverages that are believed to improve immunity. “We also have added immunity boosters tadkas (tempering) for lentil. They are a combination of red bell peppers, garlic, ginger, turmeric, sunflower seeds, and green tea,” Singh said.
The hope is that “people will continue to turn towards food experiences as a means of comfort and sustenance in an otherwise uncertain world,” said the founder of a restaurant brand InstaPizza.
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