声音简介
Not long ago, an inventor approached a New Hampshire company called the Big Idea Group with an idea for a card game he had created. The chief executive of BIG, Mike Collins, didn't think the game would sell. But instead of sending the inventor packing, he asked him,“What caused you to develop this game?” Rather than justifying the game he developed, the inventor's answer identified a problem that arose repeatedly in his life:“I have three young children and a demanding job.By the time I get home from work and we finish dinner, it's eight o'clock and the kids need to go to bed.But we haven't had any fun together. What am I going to do?Set up Monopoly or Risk?I need some fun games that we can set up, play, and put away in fifteen minutes.”
Aha! This job arose in this man's life at least five days a week.
Though Collins felt that the father's game was only mediocre, the valuable insight was the job itself. Millions of busy parents think about the same thing every evening.The identification of the job the inventor was trying to do led to a very successful line called “12 Minute Games.”It was only through living with a real problem that the dad had the in- sight to create a line of games that do a job important to millions of people.
让爸爸妈妈开心的工作
不久前，一位发明家向新罕布什尔州一家名为“大创意集团”的公司提出了他发明的纸牌游戏的想法。大创意集团的首席执行官迈克·柯林斯认为这款游戏卖不出去。但是他没有把发明家打发走，而是问他:“为什么你开发这个游戏？”这位发明家并没有为他开发的游戏进行解释，而是说出了他生活中反复出现的一个问题:“我有三个年幼的孩子和一份要求很高的工作。等我下班回家，吃完晚饭，就已经八点了，孩子们要睡觉了。我们全家还没有任何娱乐活动。我该怎么办？玩大富豪还是大风险游戏？我需要一些有趣的游戏，设置在十五分钟内玩完。”
啊哈！这个问题每周至少在这个人的生活中出现五天。
虽然柯林斯觉得这个父亲的游戏很平庸，但有价值的见解是本质。数百万忙碌的父母每天晚上都在想同样的事情。对发明者试图做的事情的认同，开发出了一款非常成功的游戏，叫做“12分钟游戏”。这位父亲面对自己的问题，才有创造一系列游戏的机会，做了一项对无数人来说都很重要的事情。
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