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Withits 80 millions daily users, RED is a really peculiar platform. What started astourism guide for Chinese shoppers going abroad, became a platform wherecontent posted by influencer and consumers is getting more and more importantand is now at the crossroad of e-commerce and content.
拥有日均8000 万用户的小红书可以算得上是一个非常奇特的平台了。 最初作为中国出国购物者的旅游指南起家，后成为了网红和消费者发布的内容越来越重要的平台，如今身处于电子商务和内容的十字路口。
MiddleEarth is distributed by The World of Chinese (Wechat ID : Theworldofchinese).Every two months, both in print and online, the team at TWOC takes acontemporary issue in Chinese society and culture, and looks behind theheadlines to share how it affects people on the ground.
MiddleEarth 由 The World of Chinese (Wechat ID:Theworldofchinese) 发行。每两个月，TWOC 的团队都会在印刷版和网络版上关注中国社会和文化中的一个当代问题，并透过头条新闻背后去探究分享他们是如何影响当地人的。
Featuring| 本集嘉宾
Miro Li : Founder of Double V Consulting & CHINAble Academy | 双盈咨询和CHINAble Academy创始人
Rose Zhu : Lifestyle influencer | 生活方式网红
Article | 撰文 : Aladin Farré(www.chinacompassproductions.com)
Translation | 翻译 : ZhadraNurpis
Music | 音乐 : SeanCalvo (Wechat - 微信 : SeanRamonCalvo)
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