Susan三叶草 2021年10月27日上午6:36

2021-10-27 06:41:4600:57 11

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Honda Takes America.…. by Accident

Back in the 1960s, Honda's management decided to try to gain a toehold in the U.S. motorcycle market, which had historically been dominated by a small number of powerhouse motorcycle brands such as Harley-Davidson and some European imports, like Triumph.They strategized that by making motorcycles comparable to those made by these competitors, and selling them at significantly lower prices (at the time, Japanese labor was very inexpensive),they ought to be able to steal away 10 percent of the motorcycle import market from the Europeans.
本田占领美国。….偶然

早在20世纪60年代，本田管理层就决定尝试在美国摩托车市场站稳脚跟，而在历史上，美国摩托车市场一直由哈雷戴维森(Harley-Davidson)等少数实力强劲的摩托车品牌和一些欧洲进口产品占据主导地位，比如凯旋(黛安芬)等。他们的策略是，通过制造与这些竞争对手相当的摩托车，并以低得多的价格出售(在当时，日本劳动力非常便宜)，他们应该能够从欧洲人手中抢走10%的摩托车进口市场。