第六期英语听说译
Hi, guys. How are you today? I am Daisy. Welcome to our English Channel.
本期半夏英语听说译将给大家介绍新传知识里重要的理论之一，媒介融合。
First let’s learn how to express 媒介融合 in English
Media convergence means 媒介融合，convergence 名词，聚合
Since 2016, “media convergence” has become a hot issue encouraged by the realistic needs of resources synergy in China’s media industry. This is an on-going mission from a national level to the county tier.
2016年以来，由于媒体产业资源整合的现实需要，“媒介融合”成为了中国的一个热门话题。 至今，这仍是一个尚在进行中的任务，上至yang级，下达县级。
So what is media convergence and how did it come about?
Well, "Media convergence" was first proposed by Nicholas Negroponte. Massachusetts Institute of Technology professor Poole mentioned in his book "Free Technology" that media convergence refers to the trend of the multifunctional integration of various media.
“媒体融合”最早由尼古拉斯.尼葛洛庞蒂提出，美国马萨诸塞州理工大学教授浦尔在 其著作《自由的技术》中提到媒介融合是指各种媒介呈现多功能一体化的趋势。
那么有哪些关于媒介融合的案例呢？不妨来看看CGTN的融媒体中心
CGTN News Center has a multi-format news gathering system, a resource sharing platform, and multi-channel and multi-device distribution. The latest effort merges CGTN's broadcast and digital teams, allowing them to quickly and easily share information and tailor products for CGTN's all-media platforms.
This move enhances CGTN's strong broadcast experience while sharpening its focus on a digital future for new generations of users.
CGTN新闻中心拥有多业态新闻采集系统、资源共享平台、多渠道多设备发布。这一最新举措合并了CGTN的广播和数字团队，使他们能够快速方便地共享信息，并为CGTN的全媒体平台定制产品。
此举增强了CGTN强大的播送体验，同时更加注重新一代用户的数字化未来。
接下来请同学们翻译以下英文内容，译文参见本期节目文本区
In particular, the promotion of new Internet technologies and applications has enriched the form of communication, and has promoted the formation of we media, private media, grassroots media, citizen media, independent media, participatory media, and social media.
With the rapid development of Internet and new media, it's highly necessary for us to foster and strengthen Internet thinking to promote the integration between traditional media and emerging media.
参考译文
尤其是互联网新技术、新应用的推动，使传播形态更加丰富，推动了自媒体、私媒体、草根媒体、公民媒体、独立媒体、参与式媒体、社会化媒体等传播形态的形成。面对互联网与新媒体的发展，需要运用和强化互联网思维，推动传统媒体和新兴媒体融合发展。
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